The Moca Blog - Mobile Location Marketing & Analytics News

Location Matters. Why Geofencing is Key to Personalization and Trust in 2024

October 15, 2024

iOS14 from a Marketer's perspective

September 25, 2020

Top 3 Best Practices for Effective Mobile Engagement Campaigns

January 14, 2020

Why do businesses need to use Geofencing Marketing?

December 18, 2019

MOCA at Smart City Expo World Congress 2019

December 05, 2019

ECU911 wins the free Smart City POC provided by MOCA

December 04, 2019

WHY WE DECIDED TO GET RID OF GOOGLE PLAY SERVICES LOCATION LIBRARY

August 20, 2019

MOCA’s Help Center has answers to most of your questions!

June 21, 2019

Apple unveiled iOS 13 in the WWDC19 and it brings general privacy improvements in location

June 18, 2019

Four Retail Technologies that will help you enhance the customer experience

June 07, 2019

How MOCA Partners experienced 5G Network at MWC19 Barcelona

March 13, 2019

MOCA recognized as Innovative Company by the Spanish Government

January 23, 2019

IoT world Congress 2018

October 24, 2018

Features Update: Dwell Location Trigger for iOS and Android

August 27, 2018

[Ebook] Understanding Geofencing Marketing for Engaging Mobile Users

August 14, 2018

3 Location-based Marketing Use Cases for Improving the Amusement Park Experience

July 24, 2018

5 Location-based Marketing Tactics For A More Personalized Banking Experience

July 04, 2018

How retailers can use geolocation to improve customer loyalty programs

June 21, 2018

5 Best Practices to Engage Customers in Restaurants through a Mobile App

June 01, 2018

How Location-based services can be used to Improve the Shopping Mall Experience

May 18, 2018

[Webinar Summary] Proximity Marketing for Retail Apps

April 14, 2018

Discover 5 Mobile Enterprise Solutions: MOCA Partners Interview

March 26, 2018

How to make a successful engagement campaign for Retail Apps

March 16, 2018

MWC 2018: Location-based technology at big scale

March 09, 2018

5 Retail Enterprise Solutions You Shouldn't Miss at MWC18

February 24, 2018

FREE Proximity Marketing Webinar for Retail Apps by A3sec

February 16, 2018

7 tactics to Drive Visits to your Retail Fashion Store

February 09, 2018

New exciting features and updates on MOCA Platform

February 02, 2018

Why Do Retail Apps Need to Use Location-Aware Notifications?

January 26, 2018

3 campaign examples to increase mobile engagement and conversion rate in Retail

January 20, 2018

MOCA launches Wi-Fi based Audience Analytics for Outdoor and Indoor Locations

December 15, 2017

The Top 10 Articles About Location and Proximity Marketing of 2017

December 08, 2017

MOCA and BaleFireHQ turn Zutphen into a Smart City through beacon technology

December 01, 2017

IoT for Marketing: The power of digitizing the physical world

October 06, 2017

4 things developers need to know about iOS 11

September 22, 2017

MOCA AI-based mobile engagement at Mobile World Congress Americas

September 15, 2017

Dynamic Heatmap for Indoor Location Analytics

September 08, 2017

How to transform the Banking experience using location technologies

September 01, 2017

Physical Web: Eddystone and what it means for mobile marketers

August 24, 2017

How to take advantage of Location-based Marketing at large-scale Events: MWC 2017 Case ...

August 03, 2017

MOCA brings Indoor Proximity Analytics for Venues

July 28, 2017

What Will Change in Location Marketing with iOS 11 Update

July 21, 2017

5 reasons you should use location marketing in your mobile strategy

July 14, 2017

MOCA partner with Bullfrog to Enhance Insurance Services through Location Intelligence ...

July 06, 2017

MOCA launches Indoor Mobility Flows for Venues

June 23, 2017

Why Hotels are using geomarketing on their mobile strategies

June 16, 2017

3 Music Festivals that use Location-based Marketing to create amazing mobile experiences

June 09, 2017

How to Enrich and Personalize the Experience of Museum visitors with Location-based ...

June 02, 2017

Launching MOCA Engagement app for Android and improved campaign editor

May 26, 2017

Transforming the Shopping Mall Experience by leveraging mobile and location technology

May 19, 2017

MOCA is attending the Next Web Conference

May 17, 2017

MOCA brings Wi-Fi based proximity campaigns for Android devices

May 12, 2017

Why do organizers need to use location-based marketing to make the most out of events?

May 04, 2017

How sports teams can take advantage of proximity marketing to boost sales and enhance the ...

April 27, 2017

Introducing MOCA Showcase App for proximity marketing campaigns

April 21, 2017

MWC 2017 leverage MOCA and Pole Star cutting-edge Mobile Engagement and Indoor Location ...

February 24, 2017

How to use geofences and beacons to engage mobile users

February 11, 2017

MOCA Platform nominated again by GSMA for the Global Mobile Awards 2017

February 07, 2017

Using Geolocation to Predict Urban Mobility Patterns

January 27, 2017

How retailers can use proximity marketing tools to boost sales

January 13, 2017

Proximity Marketing Use Cases: A Recap

December 23, 2016

Building Smart Cities through Location-based Technology

December 02, 2016

Solutia Intelligence and MOCA Partner to Make Cities Smarter through Beacons and Machine ...

November 18, 2016

New Improvements: Real-time audience analytics, Beacon management and Getting started ...

November 04, 2016

Creating an Irresistible Mobile Travel Experience with Proximity Marketing

October 14, 2016

Apple removes the headphone jack, what does it mean for Beacon and Bluetooth technology?

September 30, 2016

Understanding the traveller journey: Proximity Marketing for Airports

September 15, 2016

Location-based technology for airlines - transforming the passenger experience

August 19, 2016

MOCA turns Benidorm into a smart city through beacon technology

August 04, 2016

MOCA is now available on Micello's Marketplace

July 07, 2016

The Power of Proximity Marketing and Geolocation at MWC16

June 30, 2016

Announcing MOCA Partner Program: Location-based technologies for a customer-centric ...

May 27, 2016

MOCA and SlashMobility Partner to enhance Proximity Marketing through Mobile Apps

May 26, 2016

Everything you need to know about location technology to relieve privacy concerns of ...

April 22, 2016

Top 5 Myths about Bluetooth Beacons

March 17, 2016

MOCA wins GSMA GLOMO Awards 2016 for Best Mobile Cloud Service

February 26, 2016

MOCA and Pole Star power MWC 2016 with the most advanced proximity marketing and ...

February 17, 2016

MOCA Platform nominated by GSMA for the Global Mobile Awards 2016

February 05, 2016

My experience at Retail’s Big Show 2016

January 28, 2016

Understanding Proximity Marketing

January 05, 2016

MOCA, HiMedia and 014 Media have joined to offer multi-brand retailers hyper-targeted ...

December 17, 2015

Video Tutorial Getting Started with MOCA Proximity Marketing and ibeacon Platform

December 13, 2015

Tech Crunch Disrupt London: Innovative Apps, Machine Learning and sir Alex Ferguson

December 09, 2015

Eurecat Mobile Forum: Shared payments and cars controlled with your mind

November 30, 2015

MOCA Proximity Platform - Video Getting Started (Spanish)

November 26, 2015

Smart City Expo (SCEWC)

November 19, 2015

Event Tech Live (ETL15)

November 13, 2015

AWS SUMMIT IN BARCELONA

November 06, 2015

Big Data Spain (BDS15)

October 22, 2015

Internet of Things World Europe (IOTWE15)

October 15, 2015

Moca Platform at the South Summit

October 09, 2015

Innoquant launches MOCA, mobile location-based marketing platform

September 30, 2015

Connecting the world: IoT Solutions World Congress 2015

September 24, 2015

Predictive Analytics: website traffic

September 16, 2015

Why Big Data Analytics is important for your business?

September 10, 2015

The Largest Deployment of Beacons Ever Carried Out for an Event in Europe

September 03, 2015

Apple iBeacon vs Google Eddystone

August 24, 2015

Shopper Marketing: A big growth opportunity for Retailers

February 07, 2015

NFC vs Bluetooth Low Energy (BLE)

November 05, 2014

Bringing iBeacon support to Android

October 10, 2014

Bluetooth Low Energy vs Wi-Fi

September 20, 2014

Why Wi-Fi tracking is dead

July 30, 2014

MOCA iOS SDK 1.2 Released

June 10, 2014

#WWDC14, Bluetooth technologies gain relevance in both OS X Yosemite and iOS 8

June 06, 2014

MOCA Proximity Experience presented at Big Data Startups meetup (with demo app)

June 05, 2014

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