The Moca Blog - Mobile Location Marketing & Analytics News

Event Tech Live (ETL15)

Written by MOCA team | Nov 13, 2015 9:34:50 AM

Event Tech Live is Europe's only show dedicated to event technology

Event Tech Live (ETL15)  was held on 11th November in London .

Most of the featured speakers were experienced people from the IT industry. Moreover, there were also startups and Venture Capital firms .

The main goal of ETL15 was to present innovative ways technology can improve all kinds of events. One of the speakers pointed out:

“Our mandate is not to bring tech to events but to make events better”


Artificial Intelligence was also present at the event. For instance, the firm Event Wallet used a humanoid robot which interacted with the attendees of the exhibition area, and it was really helpful to drive more traffic to their stand.

Technology can be used in different ways to improve the attendees experience. As one of the speakers highlighted:

Exhibitions will be 12-month cycle events full of audience experiences”