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MARKETING ANALYTICS FOR DATA-DRIVEN MARKETERS

Measure the effectiveness of your mobile marketing strategy in real-time. Our marketing intelligence platform allows you to analyze the KPI’s that matter the most such as mobile app engagement, campaign performance, dwell time, CVR, and ROI with a single click.

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Campaign performance

ALL YOU NEED IN ONE MARKETING ANALYTICS DASHBOARD

Slice and dice the data to draw meaningful insights. Use the Marketing Campaigns report to:

  • Measure reached users, opens and conversion rates for your campaigns over a specified time period.
  • See what locations, days of the week, and hours of the day perform best.
  • Go beyond campaign opens to see who is engaging with your campaigns and what actions your users take
app marketing

APP ANALYTICS TO IMPROVE YOUR MOBILE STRATEGY

Discover key trends and refine your app marketing strategy using the mobile app usage report. It allows you to quickly understand how your users behave in your app. Measure active users, new users Vs returning users, number of sessions and other growth metrics over a specific period of time.

Demographics Analytics

GO BEYOND MOBILE OPEN RATES WITH DEMOGRAPHICS ANALYTICS

Gain insights on the composition of your mobile audience using demographics analytics. MOCA enables you to measure metrics such as countries of origin, languages and most visited locations such as cities and neighborhoods. This report is generated using location data and it is completely GDPR compliance.

Mobile strategy

PLAN YOUR NEXT APP IMPROVEMENTS USING MOBILE TECHNOLOGY REPORT

MOCA enables you to support your mobile marketing analysis with mobile technology reports. Easily visualize what device types and models, operating systems and carriers your users employ to consume your content in your mobile app. Fine tune current versions, and plan your upcoming implementations.

Mobile marketing

TAG ANALYTICS TO GET DEEPER MARKETING INSIGHTS

Create as many tags as you need to get deeper insights about your mobile marketing performance. Use our tag analytics report to easily measure events such as button click on a promotion, time spent in a specific establishment, abandoned items and other specific customer interactions based on behavior or location.

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