Dynamically group people based on who they are, what they do in your app, and what locations they visit in real-world. MOCA helps you to focus your communication to the right audience.
BUILD AUDIENCES BASED ON LOCATION
Target users by their current location (i.e. near the Eiffel Tower) or past locations using retroactive history (i.e have visited McDonald's at
AUDIENCE TARGETING EDITOR
Easily build user segments in a friendly dashboard. MOCA enables you to segment and target users on the fly as they met your criteria.
CREATE DYNAMIC AUDIENCES IN REAL-TIME
Manage user segment collections based on conditional expressions over user profiles rather than
BUILD AUDIENCES BASED ON BEHAVIORAL TAGS
Group users by in-app behaviors such as viewed item, abandoned item in the cart, etc., and by their frequency and duration (i.e. users that remained more than 15 minutes in Westfield shopping mall)
BUILD AUDIENCE BASED ON USER ATTRIBUTES
Use specific attributes such as login, location opt-in, number of sessions, etc. MOCA allows you to use custom user attributes provided from web and app (ie. age, gender, preferences).
REAL-TIME CUSTOM SEGMENTATION ON SDK
The MOCA SDK decides locally if a particular user should see the message or not, providing a real-time segmentation and the possibility to deliver location-powered messages even without Internet connection.
IMPORT AND EXPORT AUDIENCE TO OTHER PLATFORMS
Easily import or export user data from your CRM or DMP to create omnichannel audiences. Our API allows you to integrate with third-party systems making it easy to incorporate MOCA into your all targeted marketing efforts.
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