Discover mobility flows.
Heatmaps provide immediate visual summary of geographical information. Use location heatmaps to understand audience flow patterns, discover hot-spots and optimize your campaigns.
MOCA collects and updates heatmaps in real time, so you are actually able to observe and react to what is happaning. All data is gathered only from opted-in users and it is completely anonymous and secure.
Places of interest
Measure audience in all your or competitor locations.
MOCA enables you to measure and communicate with your users in multiple physical locations. Add all your venues, stores or points of interest.
You may also perform market research by measuring traffic in your competitors' locations.
Drive foot traffic to your venue.
Engage mobile users in a specific geofence delivering context-aware content when they enter or leave the area. Attract users with valuable information and drive traffic to your venue.
Tag the world using beacons.
Beacons enable you to understand and interact with mobile users with incredible accuracy. Define and target fine-grained proximity areas. Learn how your users enter, dwell or leave your venues and product lines.
Manage your fleet of beacons.
MOCA enables you to easily deploy your fleet of beacons at scale. It works with all major beacon standards — Apple iBeacon™, Google Eddystone — and supports variety of manufacturers.
You may get started by buying some beacons at our store, or get them from our partner manufacturers, along with others that offer beacon devices.
Build interactions between nearby devices and people.
Provide your visitors with useful information and engaging experiences based on their activities in physical environment and at the moment they need it. Add proximity to your app and drive revenue by personalized, context-aware customer communication.
Design customer journey
Easily manage personalized content designed to guide your mobile users in their journey. MOCA powerful segmenting and scheduling tools let you manage series of campaigns to specific targets of users as they meet contextual conditions over a period of time -- hours, days, weeks, or months.
Understand & re-engage your customers.
MOCA enables you to tie your CRM data to your users to see who they are, what they have done in your app after sign up, and re-engage them with personalized notifications.
Target audience editor
Group users with similar profiles.
Divide your mobile audience into representative groups of users similar by their attributes, interests, location and context.
MOCA enables you to explore real users' data, and manage your target groups.
Target users when they meet your criteria.
MOCA enables you to segment and target users on the fly as they met criteria you have set. Communicate with your target groups evaluated just-in-time as they enter, visit, leave venues, earn gamification points, or perform any custom actions in your app.
Measure campaign conversion.
Track progress of each mobile campaign. Gain comprehensive view on reached audience, and see how your users respond to your communications. Campaign analytics helps you identify what works, and where people drop off so you can increase your conversion rates.
Audience / Users
Track user enthusiasm for your app.
Monitor and analyze how your users interact with your app. Measure your app growth, and in-app usage patterns. Check if you meet your business goals and set your app for success.
Audience / Demographics
Understand the value of your audience.
MOCA lets you analyze demographics metrics of your user base. Explore countries of origin, spoken languages, most frequently visited regions, cities, streets and more.
Audience / Technology
Follow technologies your users employ.
Understanding the technologies mobile users employ to reach and consume content in your app lets you fine tune current versions, and plan upcoming implementations.
Audience / Locations
See where your users are across the globe in real-time.
MOCA locations map gives you a continuous view of your user base across the globe.
Audience / Interests
Discover how your customers interact with products in real-world.
Gain comprehensive knowledge of what people really do at your venue or store. Uncover what your users interest are, how much time they spend in specific areas and how frequently they return.