Unlocking the Power of Location for Retail Industry

Understand customer behavior to generate more conversions for your retail app.

Mobile and digital technologies become more integrated into consumers daily lives and retailers need to develop omnichannel strategies to combine online and in-store interactions.

Some interesting stats you should know about consumers:

  • 48%
    recognize that they purchase more from retailers that leverage shopper interests and buying behavior to personalize the customer experience across all channels.
  • 53%
    believe that retailers who consider in-store purchases in their marketing efforts deliver a superior shopping experience across all online channels.
  • 1-in-3
    find personalized advertising desirable.