Mobile and digital technologies become more integrated into consumers daily lives and retailers need to develop omnichannel strategies to combine online and in-store interactions.
Some interesting stats you should know about consumers:
- 48% recognize that they purchase more from retailers that leverage shopper interests and buying behavior to personalize the customer experience across all channels.
- 53% believe that retailers who consider in-store purchases in their marketing efforts deliver a superior shopping experience across all online channels.
- 1-in-3 find personalized advertising desirable.