The mobile technology is reshaping the traveler journey and the vast majority of tourism industries are planning to invest in mobile services over the next 3 years. To become a truly customer-experience driven sector, this industry need to understand travellers behavior to create a contextual mobile marketing strategy.
Some interesting stats you should know about travelers:
- 83% global travelers carry a smartphone when they fly.
- 90% travelers expressed interest in using new mobile services such as flight and bag collection updates, using their phone for ID, airport maps and directions.
- 92% travelers would find mobile check-in easy to use.