Unlocking the Power of Location for Travel Industry

Understand traveler behavior to generate more conversions for your app.

The mobile technology is reshaping the traveler journey and the vast majority of tourism industries are planning to invest in mobile services over the next 3 years. To become a truly customer-experience driven sector, this industry need to understand travellers behavior to create a contextual mobile marketing strategy.

Some interesting stats you should know about travelers:

  • 83% global travelers carry a smartphone when they fly.
  • 90% travelers expressed interest in using new mobile services such as flight and bag collection updates, using their phone for ID, airport maps and directions.
  • 92% travelers would find mobile check-in easy to use.
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