How to take advantage of Location-based Marketing at large-scale Events

Mobile World Congress 2017

Fira Barcelona and GSMA have been using indoor and outdoor location technologies at Mobile World Congress for the past few years and the 2017 event in Barcelona was no exception. This white paper reveals how both visitors and organizers benefited from the technology deployed by MOCA, Pole Star and MapsPeople.

The following white paper reveals:

  • engaged mobile users during the event
  • click through rate for premium location-based campaigns
  • location-aware notifications are more effective than push notifications
  • click through rate for recommended in-app items

What kind of location-based services can organizers provide at events?
How can you take advantage of location marketing and audience analytics
to boost event revenue? Read on, because that’s what this white paper is all about.

(edited)