The Power of Location-based Marketing to enhance visitors experience

Discover how organizers can leverage technology to increase commercial value of their events.

The Mobile World Congress 2016, hosted in Barcelona, is the most important event in the mobile industry, and this year surpassed 100,000 attendees. This white paper presents an exceptional example of proximity technology usage at big-scale events.

  • 460% more engaging than standard event apps.
  • 51% click through rate for proximity-driven notifications.
  • 7x higher mobile conversions than the industry average.